SWAPSHOP: SWAPPING IS THE NEW SHOPPING

Company

Swapshop

Company type

Start up

Sector

Fashion

Business model

Encourage sufficiency

Circular principle

Pursue efficient use of materials

CHALLENGE

The impact that the clothing industry has on the environment is immense. For example, 2,700 liters of water are needed to make one T-shirt. That is enough to provide one person with drinking water for 2.5 years. The clothing sector also accounts for 10% of global CO2 emissions, more than three times the contribution of air traffic to the amount of greenhouse gases.

 

SOLUTION

The Swapshop is an innovative start-up that aims to extend the life-cycle of textile with clothing swapshops in Amsterdam and Rotterdam.

 

DESCRIPTION OF BUSINESS MODEL

Value creation and delivery

At The Swapshop people can hand in their unwanted fashion items. Then, they will be rewarded with points (Swaps). The Swaps can be used to ‘buy’ other handed in items, next to paying a service fee per item.

By swapping your clothes for second-hand items, you can renew your entire wardrobe as often as you want – without anything new coming out of the factory that requires scarce resources, such as water and energy.

Value capture

Service costs include all costs incurred to keep the stores and the website of The Swapshop running. The people who work in the stores do so on a voluntary basis and are allowed to shop for free clothing, among other things.

MORE INFO

Visit the swapshop webiste

 

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