Enable openness and participation
Every 2 minutes UK consumers throw away more than one landfill, despite the fact that all textiles should be recycled or tonne of clothes. Around one third of these clothes go to donated to charity. Brighton Fashion Week is a platform for new fashion design talent. It’s SUSTAIN event has become a successful part of the week, aimed at increasing consumer awareness around the social and environmental impact of clothing.
Love Your Clothes collaborated with Brighton Fashion Week by depositing a tonne of clothing at the Open Market in Brighton. This ‘disturbance’ showcased a fraction of the 300,000 tonnes of clothing that goes to landfill each year in the UK. Running over three days, the event highlighted the environmental issues of clothing waste and the benefits of second hand and upcycled clothing.
Local fashion students and groups were invited to see the tonne of clothing and were set a Fashion Salvage challenge. With the help of skilled upcyclers, participants were encouraged to rummage through the tonne to create new items and outfits. School groups (secondary and primary), were invited to participate in educational talks exploring the journey of clothing from raw material to waste.
Free practical demonstrations and skills sessions were held for the general public at the weekend, including hand and machine sewing skills, repair, alteration and breaking down a garment and remaking it. They provided attendees with a host of sustainability tips and guidance.
Love your clothes, Brighton fashion week
City of Brighton