Cupclub, a circular service to eliminate single-use coffee cups



Company type




Business model

Encourage sufficiency

Circular principle

Design for biological or technical loops


Environmental causes are amongst people’s highest priorities – and it’s no wonder. Over 250 billion disposable cups are consumed globally on an annual basis, with a measly 1% being successfully recycled. At this rate, our oceans will be filled with more plastic than fish by 2050 – and we believe there’s no day like today to make a change.



Introducing CupClub — a returnable packaging service designed to hold both hot and cold drinks. CupClub offers a tailored end-to-end service helping to reduce single-use plastic packaging. Not only does CupClub make it easy to do the right thing, but the product itself is a step-up from disposable cups.


Description of business model

Value proposition: CupClub is an innovative returnable packaging service for drinks that utilizes technology to provide complete supply chain traceability, helping retailers reduce single-use plastic packaging through trackable products and an in-built loyalty scheme.
CupClub partners with businesses to make drinks-on-the-go more sustainable; working together towards the ultimate goal of zero waste.

Value creation and delivery: All of CupClub’s products are designed in the UK by an experienced team of designers and engineers. Products are designed for a minimum 1000 uses. The service is optimised — every time the company picks up the used units, there is a scheduled drop-off of fresh cups at the same time. Each trip is coordinated to be as eco-friendly as possible. Even the process of washing the cups is optimised to ensure the minimum amount of water is used to clean the maximum amount of units.

Value capture: CupClub’s service uses only half the CO2e of disposables and ceramics (including PE lined, styrofoam and compostable PLA.)


More info:

CupClub website

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